Need your marketing budget approved? Hear what CEOs and CFOs have to say
Here's how Sirona can help.
Why Sirona is different from other agencies
We built Sirona to be the healthtech marketing agency we wanted (but could never find) when we led teams in-house.
What our customers say...
About Sirona Marketing | Frequently Asked Questions
1. Who is Sirona Marketing?
Sirona Marketing is an expert marketing agency for healthtech & life sciences companies. Our team has led marketing at top companies like Veeva, Medidata, Omada, Benchling, and many others from R&D through clinical and commercial. We combine strategic clarity with hands-on execution to help healthcare and life sciences companies accelerate their commercial success—built on years of focused industry experience and proven outcomes
2. What services does Sirona Marketing provide?
Sirona Marketing offers three core services for healthtech and life sciences companies. Product Marketing & Positioning: We develop messaging and positioning frameworks, value propositions, competitive differentiation, ideal customer profiles (ICPs), buyer personas, sales enablement materials (including pitch decks, one-pagers, and battle cards), and content strategies. Go-to-Market (GTM) Strategy & Execution: We provide go-to-market planning, product launch strategy, demand generation, campaign execution, account-based marketing (ABM), performance measurement and optimization, and content and social media marketing. Fractional Marketing Leadership: We provide experienced marketing leadership, including ownership of the marketing function, strategic planning and prioritization, team leadership, board and investor narratives, hiring and team building, and continuity planning for transitioning to a full-time marketing leader.
3. Why is Sirona Marketing different from other agencies?
We built Sirona to be the healthtech marketing agency we wanted (but could never find) when we led teams in-house. Three things set us apart. Senior expertise on every engagement: Every project is led by senior operators, not bench staff brought in after the sale is made. Marketing, life sciences, and software depth: We bring a commercial perspective grounded in deep knowledge of the science, the software, the sales cycles, and the buyers. Strategy and execution, not either/or: We design the strategy and execute it. Having operated inside industry-leading companies during rapid growth, we know how to build practical plans quickly and deliver results.
4. What experience does Sirona Marketing have in healthtech and life sciences software?
Sirona Marketing brings 35+ years of combined experience leading marketing teams at industry-leading companies including Veeva, Benchling, and Medidata. Our team combines deep expertise in healthtech, life sciences software, and go-to-market strategy. This firsthand experience gives us a strong understanding of the technology, buyers, and complex sales cycles in these industries, allowing us to deliver both strategic guidance and hands-on execution.
5. How quickly can Sirona Marketing deliver results?
Sirona Marketing helps healthtech and life sciences software companies accelerate their go-to-market efforts without spending months getting an agency up to speed. Our deep industry expertise allows us to onboard quickly and deliver value from day one. We estimate that we ramp up 80% faster than traditional marketing agencies, helping clients execute faster and maximize their marketing ROI.
6. What types of companies does Sirona Marketing work with?
Sirona Marketing partners with B2B healthtech and life sciences software companies, including businesses developing AI-powered solutions for healthcare, biotechnology, pharmaceuticals, clinical research, and laboratory operations. We work with companies at every stage, from early-stage startups building their go-to-market strategy to growth-stage and established businesses looking to accelerate demand generation, launch new products, strengthen positioning, or expand their marketing capabilities. We also have deep experience working with global organizations selling into the United States, Europe, and APAC.
7. What results has Sirona Marketing delivered for clients?
Sirona Marketing helps healthtech and life sciences software companies generate measurable business results through strategic marketing and hands-on execution. For example, we partnered with a healthcare AI company to launch a targeted account-based marketing (ABM) campaign that generated over $1 million in new sales pipeline in just six weeks. The campaign reached more than 500 target accounts, generated 127 qualified leads, and created five new sales opportunities with top 20 biopharma companies. Beyond pipeline growth, we helped the client expand its marketing capacity without adding headcount, strengthen sales confidence, and accelerate go-to-market execution.